Now that One NZs brand positioning is Let's Get Connected, we wanted to bring WOGO back for the 2024 Christmas period, a key time for connection.

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The Brief:

One NZ wanted to build awareness of Rewards for customers,and acquisition by envy for non-customers, by resonating with Kiwis this Christmas period, enabling them to connect with their favourite people, places and things.

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The Idea:

One NZ wanted to connect customers with their favourite people, places and things. For this campaign, customers not only win something,but they win the same prize to gift to one of their loved ones.

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We utilised a combination of our existing benefits and worked with new partners to provide prizes. This campaign ran for 4 weeks with a different drop of prizes each week, with another ‘round’ of prizes released each week. This time we included a “coming soon” sneak peek to encourage customers to return each week.

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Promoted through One NZ’s channels including an EDM each week, the My One NZ App, in-mall activation and both paid and organic socials,One NZ’s customers were offered a wide range of prizes to enter through One NZ Rewards, simply for being a One NZ customer.

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The Partner Objectives:

The affiliation with a top New Zealand brand, brand exposure, reaching new customers and the opportunity to drive sales.

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The Results:

• 16 partners over the four-week campaign period.
• The highest One NZ Rewards campaign total entries and engagement to date.
• By retargeting interested customers, the One NZ EDMs far surpassed the average industry open rate and click-through rate.
• One NZ’s paid social campaign drove strong traffic to the Rewards site and showcased all partner prizes.
• Over 250 customers and loved ones rewarded.

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