Motivate and engage your people with a sales incentives programme. Done right, a sales incentive programme can stop your team from running out of steam, even if the sales process takes forever.

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Design programmes to match your business and your team, so rewards might not be solely based on sales numbers – they might be about leads, calls or living the company values instead.

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Make sure the incentives fit. Find something that your team wants, whether it’s a gift card, product, experience, or something completely out of left field.

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Here’s how it works:

Every sales team has its quirks, and your programme needs to take that into account. Work out a model that matches your business.

Here’s what the process might look like:

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• Planning – Work with your staff to create a plan that aligns with your brand values and staff preferences.

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• Development – Build in tiers of recognition, including rewards for different types of sales results, meeting company values, anniversaries and tenure.

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• Rewards – Source rewards and incentives to fit your plan. Work with brand partners if there is alignment.

You can find some examples to spark inspiration in our blog Creative ways to boost your brand with rewards and incentives.

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• Delivery – Find a tech solution to suit your programme, either our own platform or a bespoke build.

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• Communication – Communicate the programme to staff and use their feedback to tweak the details as needed.

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