Everyone loves a reward – here’s how incentives can help you to create amazing customer acquisition campaigns that pull in new customers and push sales.

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Motivate the hesitant, nudge the near-misses to make a purchase and convert new customers with a bespoke incentives programme.

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One way to do this is to source fun, interesting and valuable rewards through brand partners or third-party providers, so you don’t have to eat into your product or service margins.

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Here’s how it works:

Your business is unique, and your acquisition plan should be too. Your acquisition strategy should include:

• Creating an acquisition plan that suits your target audience, brand and budget

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• Setting a cost per acquisition that you’re comfy with

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• Determining how you will execute and communicate the campaign

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• Building strategic partnerships with other brands to help drive sales

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• Brainstorming ways to use your existing audience to bring in new customers

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• Developing the technical platform to deliver your plan (if you need one)

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• Identifying rewards and prizes that fit the plan

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• Delivering rewards to the customer after the sale

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• Supporting your customers if needed.

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What will your incentives look like?

You don’t have to go with cookie cutter solutions, rather determine what is right in your situation. To give you an idea of what rewards and incentives you could start to look at, the spark inspiration, visit our blog Creative ways to boost your brand with rewards and incentives.

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